2. Purposes of Processing. Legal Basis for Processing
Monarch Partners Group Corp. processes personal data only if necessary or based upon your consent. The purposes of processing and the legal grounds are the following:
2.1 For the performance of a contract or in the context of a pre-contractual relationship
For pre-contractual and contractual reasons, we need personal data to offer and provide our services and products to comply with the obligations arising from our pre-contractual relations and contractual agreements with you or the entities you represent.
The data may be processed for communication and response to inquiries and transactions, for the provision of products and services, for the administration of customer accounts, including for management and maintenance of our products and services, for corrections, improvements, and updates, etc.
We use the received personal data and other data to understand better our customers and visitors on our Website and how they interact with it. Monarch Partners Group Corp. uses the information and personal data to improve its customer experience, implement your choices, get to know you better, maintain and improve the accuracy of the information it stores about you, and improve the quality and reliability of its products and services.
2.2 For fulfillment of regulatory obligations
Monarch Partners Group Corp. has legal requirements to collect and store specific evidence of identification of the persons with whom it enters into a relationship.
2.3 For marketing purposes
If you give consent to Monarch Partners Group Corp. by subscribing to our newsletter. Your personal data (name, email, address) will be processed to provide you with the latest information on offers, news, products, and services. Also, based on your consent, we will contact you to provide information about our events or partner events in which we participate. Suppose you are participating in a Monarch Partners Group Corp. event or partner event. In that case, Monarch Partners Group Corp. may post a photo on our Website for publication purposes about the event.
You have the right to object at any time to processing personal data for marketing purposes. To exercise your right, contact us using the contact details above. You can withdraw your consent at any time. Suppose you unsubscribe from our emails and newsletters or withdraw your consent. In that case, the relevant data will be removed or blocked from the list and will no longer be processed for these purposes unless you provide new consent for their processing for marketing purposes.
If you are a regular visitor to our Website and/or seem interested in our product portfolio, you may be shown a teaser with an invitation to contact us voluntarily.
2.4 Visiting our website
Monarch Partners Group Corp. is committed to maintaining the privacy of users of our website. When you visit the website, the web servers always temporarily store for connection and setup and security purposes the connection data of the computer connecting to the site, a list of the web pages you visit within site, the date and duration of your visit, IP the address of your device, the identification of the type of browser and operating system used, and the website through which you linked to our site. Additional personal data such as your name, address, telephone number, or email address will not be collected unless you provide this data voluntarily, e.g., while completing an online contact form, as part of a registration, survey, contract performance, or request for information.
Web tracking data will be stored for 24 months and then automatically deleted.
2.5 Online presence and optimization of our website
We may use tracking software to determine how many users visit our Website and how often. We do not use this software to collect personal data or IP addresses. The data is used only in an anonymous and aggregated form for statistical purposes and Website development.
The legal basis for collecting and using personal data depends on the type of personal data, the specific context in which we collect them, and the purposes for which they are used. When it is necessary to ask you to provide us with personal data to comply with legal requirements or to fulfill a contract with you, we will provide the required information, including whether the provision of personal data is mandatory or not (and possible consequences if you do not provide personal data). Similarly, suppose we collect and use personal data due to the existence of our legitimate interests (or that of a third party). In that case, we will specify what these legitimate interests are at the appropriate time or upon request. If you have any questions or need further clarification about the legal basis on which we collect and use your personal data, please get in touch with us using the contact details provided in this Privacy Policy.